I came across it again it in a purge of paperwork just before Christmas and it felt worth citing again at the start of the year, as a reminder of what we're ultimately trying to achieve.
By transformational change, we mean a change that is not merely an extension or improvement over the past, but a state change.
This state change is at the personal, societal and political levels
- The change is bold and compelling - not simply a better version of business-as-usual.
- It excites people and unleashes their passion and creativity.
- After the fact, you will say that we have more than a large improvement, we have a transformation.