Festival
was Al's idea back in, ah... 2025. We would have stayed just another
local gang of AR artful dodgets with a local reputation, a manifesto,
and a video-channel, but it was Festival which took it first
national, then European, then global.
It
was the Field of Dreams approach – he approached the Council about
giving him the use of a couple of blocks of practically derelict
streets in Digbeth for a “street festival and augmented reality
happening.” He claimed he had speakers – Bruce Sterling, Josh
Fielden, Ommiah Hanssen, who hadn't accepted yet, some of them didn't
even know they'd been invited yet. But that was Al – he always
acted as if he had everything or nothing to lose.
He
had the backing of the half of the city's artist community who
thought he was the new Warhol – the other half hated him, naturally
– but I think what must have swung it was the support of the
AR-techs and Fab-Labbers up at the University, who jumped at the
chance to test out their kit just down the road. They were respected,
they made money for the city, in collaboration with them we wrote 3
or 4 of the core apps that underpin what we understand as augmented
reality today.
So,
we got a green light and off we punks went went.
***
Inviting
the gamers and cosplayers? It was a no-brainer. The artists gamed,
the gamers were customising their look with AR and carrying on their
games in real life, and the cosplayers coded for a day job and were
using the new tech to spruce up their look. After all, to use the
classic example, it's hard to rock a Chun-Li look when you're a 6'5
bloke from Bournville. We'd been known to turn up to gigs and parties
en masse as characters from our favourite Final Fantasies, so,
y'know, this was our scene. Clo and Jake especially, they could go
even to the most purist back-to-nature LARPers you can possibly think
of and say, “Trust us, this is going to be awesome.”
[...]
So,
come June 2025, I was relieved – Steampunk Messiah was I – to
discover that we'd got 5,000 people (at least twice our target) to a
weekend of phantasmagorical events. We got old Man Sterling and, ah,
Neil Stephenson as the marquee speaker on Sunday night and as many
chin-stroking workshops about data and Derrida as the theorists could
wish for. For the rest of us, there was Lovecraftian suspence gaming,
Lankhmarian inn-character inns for mass-participation, and, and the
artists had just outdone themselves with the immersive spaces.